How to Create Engaging Video Content for Increased Views?

Video Content Creation Practices for Attracting Wider Audiences

Consumer behavior is continuously changing, dictating new trends and standards in e-commerce. The rise of video as the most engaging type of content online has dramatically affected consumer behavior, causing radical shifts. The video has been around forever, but it only recently started creating waves across all verticals of modern consumer society.

Video quickly became a preferred content medium for all types of consumers. According to some statistics, in 2020, video made up 82% of all internet traffic. 72% of prospects prefer to engage with new brands through video content.

Whether you’re running a small business or the CEO of a multinational corporation, incorporating video content in your marketing and advertising campaigns is a sure way to reach a wider audience.

With that in mind, video content creation becomes your primary objective and a vital part of your business/marketing campaign. We’ll share professional video content creation practices that can bring value to your business.

The Importance of Video in Modern Business Landscape

Since modern consumers have a concise attention span of just a couple of seconds, businesses need to find an emotionally compelling and immediately consumable way of presenting information about their products and services to grab their much-desired attention.

Since the text is simply insufficient, they need to rely on something more visually appealing. Nothing better speaks about your product and business than well-produced and conceived video content.

Aside from promoting your brand, it also speaks volumes about your business and helps you build a memorable brand image. Here are some stats that will emphasize the importance of top-quality video content in the business industry:

• One-third of internet users spend their time watching videos online.
• If your landing page contains a video, you can increase your conversion rate by 80%.
• 64% of buyers are more likely to buy a product after watching a video on their social media.
• In 2018, video content was the most used marketing tool.
• If you use video as a marketing tool, there’s a 49% chance that you’ll experience year-on-year business growth.

These figures don’t lie; they clearly indicate that video content should be a vital part of your online marketing strategy.

Video Content Creation Practices for Growing a Business

Hiring a professional video editing company will help you nail your video content creation down to the tiniest detail. Here’s how they can help create engaging video content.

1. Define a Clear Goal

Identifying your objective should be the first step of your new video marketing campaign. Making video content an essential part of your content marketing efforts is probably the most effective way to raise brand awareness and attract wider audiences.

However, defining your goal takes time, effort, and resources. The video will only work if you incorporate it into your business strategy. That’s why working with a professional video editing company can help you:

• Generate leads – if your video content is informative enough, it can help educate your potential prospects and build a relationship with your target audience.
• Promote brand culture—Videos can show pretty much anything you want them to, be it employee or consumer testimonials. Such videos do an excellent job of further promoting your company culture and bringing your business closer to your audience.
• Establish your brand as an authority. The more you share your insights on the latest trends in your industry, the more you promote your brand as an authority in your line of work.
• Build brand awareness—Nothing explains your products or services better than a video, as your prospects can see how a product or service works. Simplicity is the key to making a video work to your advantage.
• Engage prospects—Videos are an excellent way to engage with your prospects by inviting them to leave comments, attend webinars and other business events, etc. Ask for their comments at the end of each video to improve engagement.

2. Get to Know Your Consumers

The first step should be developing an ideal consumer persona, and the only way to do that is to understand your target demographic.

This process includes answering several different questions about your ideal consumer:

• What do they want?
• What are their needs?
• What is their socio-economic status and buying power?

If you can answer these questions immediately, you have a far higher chance of creating video content that will provide real solutions to your consumers’ everyday problems. Your video content should directly appeal to their buying behavior, desires, and challenges.

A professional video editing company can do thorough research on this subject and help you build an ideal consumer persona so that you can accurately target your video marketing efforts.

3. Video Optimization

Perhaps the biggest reason to hire video editing professionals is video optimization. This includes optimizing your video content for social media and search engines. Optimization helps the target audience find your products and services much easier as video optimization improves search engine rankings.

To optimize your video content, you have to:

• Add captions to appeal to consumers outside of your country.
• Add keywords and phrases to make your content more SEO-friendly
• Include descriptions, titles, tags, and other metadata
• Create catchy titles and descriptions by using buzzwords

Conclusion

So, as you can see, working closely with video editors can help you get ahead of your competition and attract wider audiences by creating engaging video content that you can share across different video platforms.

That aside, professional video content creation companies know and understand different video platforms. Snapchat, Twitter, Instagram, and Facebook all require different promotional strategies.

Hiring such professionals will help you learn a trick or two about how this video content marketing game works in today’s online world. The more you make your video stand out from your competitors, the more you will be able to bring your brand closer to your target audience.

Since social media platforms offer a pool of consumers that counts over three billion potential prospects, all you need is an appealing and engaging video to make all these prospects land on your page.