Consumer behavior is continuously changing, dictating new trends and standards in the world of e-commerce. The rise of video as the most engaging type of content online has greatly affected consumer behavior, causing radical shifts. Video has been around since forever, but it only recently started creating waves across all verticals of the modern consumer society.
Video quickly became a preferred content medium for all types of consumers. In 2020, the video makes 82% of all internet traffic, according to some statistics. 72% of prospects prefer to engage with new brands through video content.
Whether you’re running just a small business operation or you’re the CEO of a multinational corporation, incorporating video content in your marketing and advertising campaigns is a certain way to open up to a wider audience.
With that in mind, video content creation becomes your primary objective and a vital part of your business/marketing campaign. We’re going to share professional video content creation practices that can bring value to your business.
Since modern consumers have a very, very short attention span, just a couple of seconds, businesses need to find an emotionally compelling and immediately consumable way of presenting information regarding their products and services, to grab the much-desired attention of consumers.
Since the text is simply not sufficient enough, they need to rely on something that is more visually appealing. Nothing speaks about your product and business better than a well-produced and conceived video content.
Aside from promoting your brand, it also speaks volumes about your business and helps you build a memorable brand image. Here are some stats that will emphasize the importance of top-quality video content in the business industry:
These figures don’t lie, and they are a clear indicator that video content should be a vital part of your online marketing strategy.
Hiring a professional video editing company will help you nail your video content creation down to the tiniest detail. Here’s how they can help create engaging video content.
Identifying your objective should be the first step of your new video marketing campaign. Making video content an essential part of your content marketing efforts is probably the most effective way to raise your brand awareness and attract wider audiences.
However, defining your goal takes time and effort, as well as resources. The video will only work if you incorporate it into your overall business strategy. That’s why working with a professional video editing company can help you:
The first step should be developing an ideal consumer persona, and the only way to do that is by understanding your target demographic.
This process includes answering several different questions about your ideal consumer:
If you can answer these questions right away, you have far higher chances to create video content that will provide real solutions to the everyday problems your consumers experience. Your video content should directly appeal to their buying behavior, desires, and challenges.
A professional video editing company can do thorough research on this subject and help you build an ideal consumer persona so that you can accurately target your video marketing efforts.
Perhaps the biggest reason to hire video editing professionals is video optimization. This includes optimizing your video content for social media and search engines. Optimization helps the target audience find your products and services much easier as video optimization sufficiently improves your search engine rankings.
To optimize your video content, you have to:
So, as you can see, working closely with video editors can help you get ahead of your competition and attract wider audiences by creating engaging video content that you can share across different video platforms.
That aside, professional video content creation companies know and understand different video platforms. Snapchat, Twitter, Instagram, and Facebook all require different promotional strategies.
Hiring such professionals will help you learn a trick or two about how this video content marketing game works in the online world of today. The more you make your video stand out from your competitors, the more you will be able to bring your brand closer to your target audience.
Since social media platforms offer a pool of consumers that counts over three billion of potential prospects, all you need is an appealing and engaging video that will make all these prospects land on your page.