In today’s world, every business needs a visual expression of the goods and services it provides to generate more leads. You might be wondering why this is so? Well, that’s because visual expression gives your customer a clear understanding of what your product entails thereby convincing them to request a supply.
Whether or not people will ask for your product depends on the quality of the visual presentation- the product photography at home. Don’t understand what is product photography means? Let’s take a look at that.
Product Photography is a visual expression of the goods and services provided by an individual or organization. It’s an essential part of online and offline marketing that employs specific techniques to showcase the products that an organization sells in an attractive way such that it entices the end-users.
But how could this be done?
Depending on the size of your business, there are several ways by which you can create high-quality product photography. However, this article will focus on how small businesses can invest in professional product photography without breaking the bank. Without wasting your time, keep reading:
For small scale or start-up businesses, DIY product photography is the best way you can achieve high-quality visual presentations at home. This is because of the simplicity, and affordability. You needn’t be an expert photographer before you can execute DIY product photography. All that’s required of you is having the right toolkit at your disposal and the basic knowledge of how to use it.
To create a top-notch product photography, here are some tips to guide you:
Lightning is an essential element that determines the quality of an entire shoot before it starts and a solid understanding of the basics yields incredible results and of course simplifies your post-processing. To light up your product photo shoot background, you have to choose between these two lightning types:
Natural Lightning involves the provision of light from a natural source which is usually sunlight. This lightning type is time-saving, economical, and best fits small in-house photoshoots. Also, it’s easy to manipulate. With these merits, you can employ natural lightning in DIY product photography.
For consistency, stability, and focus, a tripod must be erected during a photoshoot so you can capture sharp images with beautiful compositions. In addition to these merits, tripods can be used to regulate the effect of lights. For instance, when you shoot a photograph in a low light environment, the image quality is slated to reduce. However, if you have a tripod in place, the image quality will increase.
There are thousands of quality tripods out there that you can use for your product photography, however, you have to consider your budget before deciding on which one to use. For DIY photography, you can use the AmazonBasics 60-inch Lightweight Tripod with Bag. The $27.99 tripod is handy and has all the features of a good tripod.
Just so you don’t waste your time trying to shoot an excellent photograph, you have to consider shooting for edits. This implies that you don’t need to worry about the way the image looks like when you are taking footage. You can always perfect the job by editing the photos at the end of the photoshoot.
To give your product photograph that polished and flawless look, you have to edit them a bit. You need a professional photo editing program to get this job done, and there are many of them available online. However, not all have got the features you require as an end-user. Here we implore you to use them because of the simplicity of the user interface, and rich editing features. Also, it’s built with a multi-core processor and GPU accelerator, the two basic components responsible for the high speed of operations.
To win the heart of your customers, consider taking inspiration from expert companies in the industry. By inspiration, we mean strategy. Try to evaluate the strategies of top brands to overcome fierce competition in the business world. Like people don’t put this into consideration but it has significant importance on your product photography.
Consider the image below to understand what the rules of thirds means:
The rule of thirds simply means placing the subject of a photograph directly on the grids so you can draw the viewer’s attention to the composition, rather than just glancing at the center where the focal point is located. What we are trying to say is essence is that the subject of an image shouldn’t be placed at the center but between those intersecting lines shown in the diagram above. With the rule of thirds, you can lay emphasis on your product when taking its photograph.
Want to make your product look special and eye-catching? Then consider propping the scene with objects like matchboxes, tissue papers, dense metal boxes, real Gaffer’s tape, etc. So your image doesn’t fall flat. You can use one or several items to achieve this. However, we implore you to use a single object. This is because of the simplicity it provides to your DIY product photoshoots.
From the nooks and cranes of your room, you can take stunning shots of your products to ensure that end-users have a clear view of the different parts of the product. For you to do this, you must get as many props as possible to set the photography scene, try different backgrounds, and then shoot from different angles.
There is no doubt that the background of an image is amongst the essential elements that define it. You need to keep it simple and plain so your customers don’t get lost in the shot. Instead of using light colors like yellow, pink, and blue which are also nice for backgrounds, consider using white. It’s the best option you’ve got to showcase your product.
Just like lightning, reflective surfaces have a significant impact on the quality of your image as you can use them to create different lighting effects. However, photographing these surfaces can be is never a walk in the park. You need to understand how the law of reflection works to leverage this surface so you can shoot amazing photographs without hassle. And if you don’t, we’ve got you covered. Here are some tricks to help you out:
With the photography tips given in the article, you can create excellent product photography at Home freely and quickly without hassle. If you think it was very helpful for you then feel free to share the article with your friends and colleagues.