Photo Shadow Services

Selling your product is based upon several factors. One of the key factors is believability. If the image looks like it was photoshopped or enhanced, then the odds of you reaching your selected target audience drop dramatically. While it is important to enhance your photographs with color correction services or with professional clipping path services, such enhancements are to no avail of the lighting and the shadowing on the manipulated image are lacking.

Drop Shadows to enhance lighting

Take a moment to look at any object around you. The commonality of the objects is that they have a shadow, and they have a highlight point. When presenting a manipulated photo, the light sources must match up. You cannot have the sun shining from the left and have a shadow on the left. Your viewers will see the mistake and although they may not say “hey the shadow is in the wrong spot”, there will be the feeling that something is not quite right. Combining clipping path services with drop shadow services, Clipping Path Creative will ensure that the shadow cast by your manipulated image follows the correct path of the sun. Additionally, we will adjust the intensity of the shadow to make it believable with the other objects in the scene. For example, if you have a vehicle in a car lot and all the cars cast a strong shadow, the manipulated shadow will have a strong edge. On the other hand, if you have a picture of a vase and the shadows cast by the flowers have a more diluted edge, any manipulated shadows will need to mimic that.

Drop Shadow Services for Branding

Apart from adding shadows to object in the traditional sense, drop shadows can be used to help to brand. Should you have a product that needs to have a bit more dynamics to drive traffic towards a purchase, consider having a reflective drop shadow. The reflection and shadow combination makes the flat image appear as if it is 3d, even though it is not. Think of a box on a shiny countertop. While there is nothing spectacular about a box, it is the angle, the reflection, and the shadow which make you understand that it is a three-dimensional object.

Bringing your images to life

Should you find that your products look flat there are a few ways in which to bring them to life. Firstly, remove the background. Existing light sources or gradient backgrounds can make your product look flat. It is usually best to have an image on a pure white background. Using background removal or a clipping path is the best way to achieve a tight edge. Secondly, if your product is clothing-oriented, have a ghost mannequin so that the visitor can see how the cloth flows on the body.  Thirdly, use drop shadow services to add realistic lighting, shadows, and reflections to the product image.

Find out more

To find out more about how Clipping Path Creative can enhance your photographs using photo shadow services, please contact us. Our professionals are dedicated to providing quality services best suited for your needs. With over 10 million pictures professionally edited, we are sure that we can create the best image to bring your product or brand to the next level.