While editing banner images, product images, and other photos related to the eCommerce industry, one needs to perform an array of picture editing techniques. These aren’t easy, owing to the involvement of advanced processes, a deeper understanding of editor tools, fine-tuning, and so on. After all, you need accurate and flawless pictures that can keep your customers engaged for a long time.
Whether you want to implement shadow effects or remove the background from an image, you need to maintain the work consistency and quality. Without these two attributes, it’s almost impossible to make your customers curious to have at least a look at your products or the overall business. Keeping the struggles in mind, we have discussed some of the best photo editing techniques for the eCommerce industry.
Table of Contents
Ghost mannequin effect
One of the key photo editing techniques you can opt for is the ghost mannequin effect. It represents the removal of the mannequin or the model and shows only the structural representation of a product.
It shows the interior and exterior to create a visual appeal and let customers know about the product. Most image editing companies offer ghost mannequin services to ensure the products shown can easily give more insights concerning the features.
Lighting angles with white background
White background photography is another technique often used to it has the entire product and draw attention to it only. However, to establish a clear contrast between the white background and the product, one must place the lights and maintain their angles at an optimal position. If the reflection goes wrong, the picture will be blurred and darkened, with a subtle shadowy effect.
Whenever you are taking any product pictures, there are occasions when you can see different colors bleeding into each other due to improper or complete unavailability of light, using multiple lenses or reflective platforms, and so on.
This phenomenon is termed chromatic aberration, and the best way to remove the errors from the picture is to apply a color correction technique. Through this, the position of the lens and any other refractive surface is changed until the parallax effect, or chromatic aberration can be removed.
When you want to remove background from picture, you can opt for multiple sub techniques like fine-tuning and removal of background colors, transfer of one color to another to make it look neutral, increasing transparency of the background to 100%, and so on.
With the background gone, you can highlight the product easily and attract users’ attention.
Drop shadow effect
The drop shadow effect is a special photo editing technique through which you can add more depth to the product image. Usually, when you keep a white background and place the product right at the center, you adjust the available lights so that no shadow will form.
However, it somehow increases the redundancy in the images and creates less appealing visuals. Therefore, you can opt for an optical illusion, also known as the drop shadow effect, where you have to arrange the white background and lights so that it seems the object is being dropped from a height.
One of the best food writing tips for eCommerce businesses is cropping. Let’s say you want to make an environment for taking the product’s photo and included multiple things. It can be a laptop, mobile phone, pair of shades, and so on. After you take the picture, you’ll see that the surrounding elements that you have added are somewhat demeaning the essence of the main product.
That’s why the best option is to crop the picture and maintain a balance of 70:30. It means that 70% of the entire picture frame will be occupied by the product while the rest 30% will be granted to the surrounding elements for setting the stage.
However, at the time of cropping, you must remember that keeping out the desirable elements and including a needless one in the background will backfire. It will completely ruin the essence of the image, without drawing any kind of attention to it. That’s why crop only the bad part section of the photo which you think is unnecessary in terms of the product.
Shot compilation for 3D effect
Another amazing picture editing technique for editing your product photo is transforming it into a 3D picture. Since we are not talking about videography here, there is no need to rotate the camera and make a video of every single part of the product.
All you need to do is take multiple shots of the same product from different angles and sides, followed by compilation in a tool where you can convert multiple images together to form a three-dimensional picture of the product.
This particular effect needs lots of concentration and focus because you need to compile multiple pictures taken from different angles and sides. Besides, the compilation needs to be optimized so that when you join all the pictures together, it can make the entire product without any imbalance between its lines and curves.
The mirror effect is not usually used often for product photography but you can simply add your special touches with its help. It’s an image editing method where you take inspiration from reflection and create a photograph that highlights an optical illusion. It will not only add more texture to the overall depth of the product but also create a transparent shadow with which you can define each element or feature of the product significantly.
Why is it important to edit the photos for your eCommerce business?
- Putting up regular or normal images of your product won’t attract online visitors, let alone spike their interest in buying them.
- There are several things that you can omit from the photograph using editing, especially the unnecessary or blurred parts.
- You can even make the background disappear or remove the mannequins from the products to create a focal point on them only.
This article explains the top picture editing techniques you can use to edit photos for your eCommerce business. However, these require extensive knowledge and practice to achieve perfection. If that is becoming difficult for you, you can hire an image editing company offering ghost mannequin service, background removal from pictures, and so on.